Whispers That Grew Into a Chorus

Long before corporate surveys and HR tech platforms, Feedback lived in whispers: a word of praise from a mentor, a frown from a colleague, a nod of approval from a customer.

Over time, these informal signals evolved into something more deliberate. Today, 360-degree Feedback is a staple of leadership development, yet its roots run deeper than we might think.

How It All Began

The origins of 360-degree feedback trace back to World War II, when the German military used multi-source assessments to identify potential officers. Later, corporations like Esso Research and Engineering (now ExxonMobil) adopted similar practices to develop managerial talent.

Early experiments—primarily manager-only Feedback—were seen from the 1950s to the 1980s, but by the 1990s, the tide shifted. Companies like General Electric popularized the 360-degree feedback model, incorporating peer and subordinate voices.

Key Milestones in 360 Feedback Evolution

• 1940s: Multi-rater assessments in military contexts.

• 1950s–1970s: Early corporate adoption for leadership identification.

• 1990s: Explosion of 360 feedback tools and processes across industries.

• 2000s–Present: Integration with leadership development, talent management, and digital platforms.

Why It Changed — And Why It Matters

Workplaces evolved. The hierarchical, “command and control” structures of the past gave way to flatter, more collaborative organizations. Employees sought (and deserved) to be seen as whole human beings, not just cogs in a machine.

360-degree Feedback flourished because it mirrored this shift, offering a more complete, human-centric view of performance and potential.

Example: Samir’s Journey

When Samir joined a multinational firm in the early 2000s, Feedback meant an annual sit-down with his boss. Today, as a senior leader, he receives annual 360 reviews, self-assessments, and team reflections — all feeding into his continuous leadership evolution.

Looking Ahead

As we lean into hybrid work, AI, and a generational shift in leadership, 360-degree Feedback will continue to evolve. But its essence remains unchanged: many voices, one fuller truth.