How 360 Feedback Differs from Traditional Performance or Development Reviews
Apples, Oranges, and the Orchard of Growth
Comparing 360-degree feedback to traditional performance or development reviews is like comparing an orchard to a single tree. Both aim to nourish growth, but the richness, complexity, and sustainability they offer are worlds apart.
Let’s step into the orchard.
Traditional Performance or Development Reviews: A Narrow Lens
The traditional performance review typically flows one way: manager to employee. It often happens annually and focuses heavily on past performance against set goals.
While it serves important administrative functions (like promotions and pay decisions), it tends to be limited by:
Bias: One person’s view can never be fully objective.
Timing: Once-a-year conversations can feel outdated or irrelevant.
Scope: Missing peer and team perspectives.
360 Feedback: A Symphony of Perspectives
In contrast, 360-degree feedback gathers input from multiple sources. It measures not just “what” people achieve, but “how” they achieve it — their collaboration, influence, empathy, and leadership behaviors.
Benefits include:
Broader Insight: Multiple views paint a richer picture.
Behavioral Focus: Not just outcomes, but the journey.
Continuous Development: Often integrated into leadership programs and coaching.
Example: Jordan’s Leap
Jordan’s traditional reviews praised his technical brilliance. But his 360 feedback revealed gaps in listening skills and emotional intelligence. Working with a coach, he transformed from a lone genius into a team catalyst — a shift that propelled him into executive leadership.
Key Differences at a Glance
Aspect
Source
Focus
Timing
Purpose
Traditional Review
Manager only
Past goals, outcomes
Annual
Evaluation
360 Feedback
Multiple raters
Behaviors, collaboration
Regular/ongoing
Development
Which Should You Use?
Both have their place. But for nurturing authentic leadership and a feedback culture, 360 feedback offers the richer soil.
“Where could you listen more bravely this week?”