Not All Mirrors Are Created Equal

A mirror can distort or reveal, depending on its craft.

So, too, with 360 feedback tools.

Choosing the right platform means looking beyond surface glitz to the deep craftsmanship.

Essential Features for Powerful 360 Feedback Tools

1. Intuitive Survey Design

Tools should guide raters effortlessly through behaviour-based, clear questions — balancing ratings and open-ended responses.

2. Confidential, Anonymous Feedback Collection

Without guaranteed anonymity, Feedback becomes cautious, diluted, or worse — absent.

3. Insightful, Action-Oriented Reports

Look for:

• Visual dashboards

• Narrative summaries

• Action planning guides

4. Easy Customization Options

You should be able to:

• Customize competencies

• Tailor question sets

• Choose rater groups flexibly

5. Integration with Development Tools

The best systems link naturally to coaching resources, learning paths, or leadership programs.

Example: Seeing Clearly

A retail organization upgraded to a 360 tool with robust action planning features.

Leadership turnover dropped noticeably within a year — clarity had replaced confusion.

Closing Reflection

Choose tools that reflect your people’s best potential — clearly, compassionately, courageously.